As we discussed in an earlier post, having goals for your website is your number one priority. Now more than ever, we are able to quantify all sorts of actions on your website, from form submissions, to visiting key pages, to reading a full article.
In today’s post, I want to show you why that is important. Everyone wants to measure the Return on Investment (ROI) of Social Media.
Once you have defined goals, you can see exaclty which efforts are paying off.
In the chart below, I’ve sampled data from the past few days that show you which efforts are bringing the most conversions for a site.
As you can see, direct traffic brings the most conversions for the SEO submission form, while organic traffic from google brings the most conversions for the contact page.
If you think about it from the buying cycle point of view, a direct visitor would be someone who is further along in the buying process than someone who is seeking more information.
The question you need to ask yourself is: What are we trying to measure on our site? What is our *Per Visit Goal Value and which efforts are bringing us the most or least amount of conversions?
*Per Visit Goal Value= The value used in Google Analytics’ ROI calculations per visit, and can be either a set value for the page, or a dynamic value pulled from your e-commerce receipt page.
If this seems to complicated, Creative Spark is here to help. Contact us today to see how we can help you define success.